In terms of regulations, the government has the power to set potential fines for the companies that. After assessing cocacolas swot analysis, it is apparent that cocacola has greater. This paper performs a strategic analysis of the coca cola company, a leader in the beverage industry. Analysis of the cocacola company research and markets. Mar 01, 2015 the cocacola logo has tremendous brand recall. Coca cola america the beautiful ad analysiscassidy kolczun. Worlds leading brand cocacola has strong brand recognition across the globe. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. This content was copied from view the original, and get the alreadycompleted solution here. This swot analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Swot and pestal analysis of coca cola by yousaf abbasi executive summary this paper. Basically, we use different types of the matrix such as swot matrix, efe. This swot analysis of coca cola reveals the soft drink companys strengths. Coca cola, a company that developed in in 1886, has the most known and admired trademark around the world.
Stakeholder analysis of coca cola company free essays. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Coca cola has one of the most recognized brands in the world, and that recognition is due in large part to the companys careful marketing and branding efforts. Swot analysis the cocacola company cocacola is a leading manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups, in the world. It is a publicly traded company with a current market price for its stock at 46. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. Coca cola found in any petrol station, convenience stores, cinemas or even vending machine where consumers exposed the most.
Cocacola trademark is always flashed and seen in various advertisements. Youll come across at least one of their product in over 200 countries. Cocacola is the world most recognized trademark due to its competitive advantage of having an excellent distribution system over its rival pepsi. Read this essay on business analysis of cocacola company.
Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india fig 2. The coca cola brand is globally valued and recognized. Coca cola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. The bottling partners of coca cola are responsible for. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Coca cola is a company that engages in the manufacture and distribution of over 300 brands of beverages. Analysis of the cocacola company is a complete and comprehensive analysis of the cocacola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. With pestle analysis the companys management can identify the major segments which the company need to focus.
Coca cola industry analysis research paper swot analysis. The cocacola company faces challenges in todays market because of market changes. Remote work advice from the largest allremote company. For an organisation to monitor its overall growth as an organisation, a swot simple analysis is a fundamental process they need to undertake. Coca cola is the world most recognized trademark due to its competitive advantage of having an excellent distribution system over its rival pepsi. Pestle and external environment analysis of cocacola.
Cocacola case solution and analysis, hbr case study. Pestle and external environment analysis of cocacola free. Coca cola was established in 1886 in atlanta by john pemberton. Coca cola co ko fundamental analysis, stock research. Conclusionlessons learned industry analysis adjust portion sizes market shares for types of beverages emphasize other products goal. You name it, and the place would have heard of coca cola.
Coca cola company case study gb 518 financial accounting principles and analysis kaplan university summary accounting is an important aspect of business because it is the foundation that offers support to management for planning, and controlling activities as well as decisions. Environmental education resources to commemorate earth days 50th anniversary. Swot of coca cola swot analysis of coca cola marketing91. Overseas markets, where coca cola has impressive marketing expertise, is identified as a key.
Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Overseas markets, where cocacola has impressive marketing expertise, is identified as a key. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. Cocacola, founded in 1886, is a young company with the standards of the cocacola company. An analysis of coca cola company reveals that coca cola is currently grappling with issues related to its market share, quality of its soft drinks and production processes. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before.
The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Introduction the carbonated soft drinks csds sector is dominated by three major players. In todays business scenario most of the companies are astonished by the amount and type of changes taking place in their external environment. Because of this, coca cola has come up with long term objectives. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Over the years, coca cola has differentiated itself from other cola brands based on various advertising strategies and marketing strategies. Coca cola utilizes a strong marketing strategy and various enterprise advertisements that entice consumers to buy their products. Pestel analysis for coke coca cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. Dec 06, 20 presentation on swot analysis of coca cola 1. Service is the work by those involved that benefits the company. Cocacola, a company that developed in in 1886, has the most known and.
It operates in more than 200 countries and market more than 2800 products, with approximately 90,000 employees all over the world. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide cocacola is. Currently, james quincey is the ceo of this mega corporation. Swot is a known acronym in the business world which stands for strengths, weaknesses, opportunities, and threats. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. The aim of this paper is to discuss the environmental analysis of cocacola. Swot analysis of coca cola company essay 780 words 4 pages. Analysis of coca cola company essay 2697 words bartleby. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide coca cola is. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360.
Coca cola america the beautiful ad analysiscassidy. Financial analysis of cocacola company introduction the cocacola company is the largest distributor, manufacturer, and marketer for the nonalcoholic syrups and beverage concentrates in the world and builds its own trademark in the world cocacola corporate site, 2008. Cocacola found in any petrol station, convenience stores, cinemas or even vending machine where consumers exposed the most. The swot of coca cola discusses the weaknesses, strengths, opportunities and threats for coca cola. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages.
The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca colas marketing strategy and companys approach towards corporate social. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Scribd is the worlds largest social reading and publishing site. The cocacola dividend has been paid continuously since 1920 and increased for 57 consecutive years. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Coca cola co faced margin deterioraten, primarily through cost pressure. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36.
Cocacola to conduct competitive analysis of this company, we need to know its market shares, strategies, strengths and weaknesses, and its market position. A marketing analysis of coca cola in malaysia marketing essay. Cocacola company case study gb 518 financial accounting principles and analysis kaplan university summary accounting is an important aspect of business because it is the foundation that offers support to management for planning, and controlling activities as well as decisions. Come browse our large digital warehouse of free sample essays. Lessons from a competitive analysis of coca cola and pepsi. Since coca cola operates in more than 200 countries. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. Businessweek and interbrand, a branding consultancy, recognizecocacola as one of the leading brands in their top 100 global.
Cocacola has a strong brandname and brand portfolio. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Looking for the best coca cola company swot analysis in 2020. Coca cola is a brand which is present in households, shops, hotels, offices, etc.
The cocacola brand is globally valued and recognized. The data gathered for the study was examined by document analysis. Coca cola swot analysis 2019 swot analysis of coca cola. The growth of coca cola can be seen by the following graph, the strengh of.
Swot analysis of coca cola page 33 project report on coca. On the positive side of my swot analysis, i identify management as a key internal strength. Coke is dominant company of the soft drink industry and boasts a global market share of around 44%, followed by pepsico at about 31%, and cadbury schweppes at 14. Competition and bcg the number one competitor of the coca cola company is pepsi co. Cocacola case solution and analysis, hbr case study solution. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. The bottling partners of coca cola play an important role to serve the people.
This detailed swot analysis of cocacola aims to provide the readers with a comprehensive insight into cocacola. Feb 19, 2020 try analyzing coca cola using porters five forces model, the method stock pickers use to consider a brands competitive landscape. Cocacola is the worlds largest beverage company, headquartered in atlanta, georgia. Cocacola has one of the most recognized brands in the world, and that recognition is due in large part to the companys careful marketing and branding efforts. The cocacola company strategy and swot report, is a source of comprehensive company data and information. Discuss the pestel changes of an organization over the last decade.
Swot analysis of coca cola free download as word doc. Coca cola makes yearly commitments to immense advertisement spending every year. Cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. It aims to identify cocacolas strengths and weaknesses. Because of this, cocacola has come up with long term objectives. It offers its services in over 200 countries worldwide. Any company that you take an example of, will have different product lines and within those product lines, there will be various products, the combination of which will give you the product mix of the company. Coca cola trademark is always flashed and seen in various advertisements. Swot and pestle analysis of coca cola essay 4168 words. The strategic analysis of the joint venture was underpinned by the use of porters.
Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. For coca cola company equipments are very important because they are serving a large number of people every day. Also the pestle analysis helps the company to achieve its objectives by identifying the trends and factors which are. Cocacola is dealing with this issue by acquiring and branching out. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. They are the leading consortium in the market for consumer beverages and have attained strong advantages over their competitors. Cocacola strategic analysis by emmy seraphine on prezi. Complete version of coca cola pestel analysis containing discussion of remaining factors is available in coca cola company report. The company has a leading brand value and a strong brand portfolio.
For coca cola company equipments are very important because they are serving a large number of people. Pestel analysis on coca cola identifies market changes that are caused by political, economical, social as well as technological factors. Coca cola enterprises is the primary producer of coca cola products in western europe, although it is headquartered in atlanta ga, and its stock is traded on the new york stock exchange nyse. Get the knowledge you need in order to pass your classes and more. Try analyzing cocacola using porters five forces model, the method stock pickers use to consider a brands competitive landscape. Coca cola becomes a symbol of the unity present in america. The cocacola brand is known and wellrespected throughout much of the world.
Which of the four generic porter strategies does the cocacola company follow, and how do you know. Swot and pestle analysis of coca cola essay 4168 words cram. Presented by samrat hossain mamun israr uddin masum khan khaled shaifullah we are new moon 2. It is expected that by implementing these strategies cocacola company will be able. The internet, globalization and digitization contribute to the markets. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Coca cola company is one of the leading beverage manufacturers in the world. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns.
The textbook does not include the information about cocacola, but the textbooks name is given might help with the solutions for the. Analysis of the coca cola company is a complete and comprehensive analysis of the coca cola company, which includes an overview of the industry the company operates in, a pest framework analysis of the industry, and then moves on to analyzing the company itself. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Cocacola is a cola a type of carbonated soft drink sold in stores, restaurants and vending machines. The introduction of coca cola company marketing essay. The cocacola company major case analysis by brian scheurer. But what about their weaknesses, opportunities, and threats.
Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. Aug 12, 2015 sample essay on pestel analysis on coca cola. These feelings are now associated with coca cola and grow the reputation of their brand. Analysis any or all of the four categories simultaneously. Feb 12, 2016 these feelings are now associated with coca cola and grow the reputation of their brand. Jun 21, 2016 coca cola to conduct competitive analysis of this company, we need to know its market shares, strategies, strengths and weaknesses, and its market position. Swot analysis of coca cola guide to perfect business. Cocacola advert analysis free download as powerpoint presentation. This is the basic explanation of how to analyse the product mix of any company.
Coca cola swot analysis 6 key strengths in 2020 sm insight. The opportunities and the threats facing the company are also discussed in detail. Cocacola case solution,cocacola case analysis, cocacola case study solution, introduction cocacola, founded in 1886, is a young company with the standards of the cocacola company. Description and analysis of cocacola 2005 add remove.
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