Acxiom database hacker jailed for 8 years the register. Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel. The data entered on the previous screen will not be retained or used for any other purpose than producing the demo results. Heres the link to this awesome free video about how to cure gout in 7 days or less 100% naturally. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. Abilitec linking technology helps hurdle the traditional matching roadblocks by overcoming conventional issues of name and address processing. Personicx is acxioms recently updated consumer marketing segmentation. Acxioms letting you see the data they have about you. The company has detailed dossiers on 96% of americans with an average of 1500 data points in each, covering things from your estimated net worth to your shopping habits and contact information. Once again, it goes one step further than the traditional socio and demographic segmentation systems, by taking into account social, cultural, historical and situational factors. With a focus on deep consumer behavior analytics, acxiom is a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. With personicx prime, acxiom delivers the most effective balance of individual consumer insights, household context and meaningful segment size, powered by industryleading data accuracy, coverage and privacy.
It turns out he had access since december of 2002 and came in through an unsecured ftp server. The acxiom corporation plans to open a web site that will allow individual consumers to see some of the information that the company has collected about them. In addition, documents filed with the sec by acxiom are available free of charge at the sec s. Consumer and household segmentation personicx acxiom. Personicx lifestage can be paired with industryspecific segments for better understanding and predicting behaviors within industries, and can also be paired with personicx digital for pinpointed precision targeting of the online world. Add in personicx hispanic, and youve got a powerful tool for better understanding and marketing to the. Transform incomplete data into actionable leads eliminate maintenance of constantlychanging. These early30s couples enjoy free time and have the. Consumerinsight by acxiom is the best app on the market that provides a complete, trusted consumer view to keep your salespeople focused and successful. Acxiom is committed to hiring those who help keep all of us free veterans and members of the guard and reserve. Data broker acxiom launches transparency tool, but. Acxiom corporation practices responsible environmental policies devoted to protecting the earth.
The connectivity segment provides a foundational identity resolution layer, which enables its clients. The suspect was not a former employee of acxiom as. This brochure is intended to help you understand where our data comes from, who uses our data, the choices you. Leveraging demographic, socioeconomic, behavioral and acculturation factors, households are classified into one of 48 clusters. Acxioms exclusive infobasex household data, the recognized gold standard for the industry.
It is important that your information is accurate in acxiom so that the sites that take in their data does not share bad information. Acxiom says that aboutthedata is still in beta, meaning only a limited selection of the information acxiom has on you is available for view. The 70 personicx classic clusters are organized into 21 distinct life stage groups. Tweet share post theres something a little bit offputting about data brokers like acxiom.
Personicx is acxiom s recently updated consumer marketing segmentation. Acxiom abilitec is an identity resolution technology. Today, data broker giant acxiom is letting you see the data the company selling on you. Powered by acxiom s infobase data, personicx is a consumer lifestage segmentation system. Acxiom, a data broker that collects 1,500 data points per person on over 700 million consumers total and sells analysis of such information, is trying to ward off federal privacy regulations by flaunting transparencya diluted term, in this casearound user data. From product listings with links to vendor product pages to free white papers and press release downloads, you are sure to find the knowledge you need. Acxiom pronounced axeeum is a conway, arkansasbased database marketing company. Utilising a wealth of information to segment the uk market place into 55 robust clusters it allows you to effectively understand, target and connect with consumers. Acxiom has been helping businesses make smarter marketing decisions for more than forty years. These early30s couples enjoy free time and have the money to. Personicxaudience definition made easy personicx is acxioms highly effective approach to outmarketing your competition.
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel datadriven results. Acxiom helps thousands of clients and partners around the globe work together to address these challenges. Questions to ask the vendor during a demo schedule a demo and access 25 must ask questions for the vendor while watching acxiom in action acxiom. Consumer information held by acxiom, one of the largest collectors and processors of such data, was reportedly accessed and downloaded recently by an intruder who broke into the companys massive. Household segmentation scoring systems personicx, mosaic, etc. They snarf up tons of information about your online and offline buying habits, your income, your house, your car, you name it, and sell it to businesses thirsty for that sort of data. Accurate consumer segmentation as users of acxioms personicx suite of products have discovered helps companies locate and communicate with the best. The company just launched, a site that will let users see and edit some. Our race model, the catalog says, provides information. Acxiom provides the data, technology, and services you need to power exceptional customer experiences everywhere.
Personicx marketscapextm, a webbased mapping and segmentation analysis tool. Acxiom gives you a peek at the data it collects about you. We do this by combining, data, technology, ethics and ideas to create foundations you. Abilitec helps better resolve variations of customer identity over time by unifying online and offline data from disparate sources. For instance, acxiom was the first company in the world to appoint a chief privacy officer more than 20 years ago. Acxiom fully honors and enforces the uniformed services employment and reemployment rights act userra. Personicx segmentation personicx is the most innovative consumer segmentation system on household and postcode level. Personicx multidimensional consumer and household segmentation to aid in personalizing, analyzing and marketing to your best audiences. Acxiom also sells data about an individuals race, ethnicity and country of origin.
Personicx hispanic is a householdlevel consumer segmentation built exclusively for the hispanic market. A leader in ethical data use and identity for more than 45 years, acxiom is dedicated to helping marketers achieve superior business results by creating experiences that deepen customer connections. We solve critical use cases for omnichannel, peoplebased marketing our industryspecific solutions provide quantifiable business outcomes to help you achieve your goals and objectives. Life stage segmentation system personicx cluster perspectives. For over 40 years, acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners.
The company was formed in 2018 when acxiom corporation since renamed liveramp spun off its acxiom marketing services ams division to global. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. Connectivity, audience solutions, and marketing services. It helps consistently recognize and link individuals. More details have emerged including the background of the alleged hacker and the method used to gather access. Acxiom, the quiet giant of consumer database marketing. Acxiom probably also has more detailed information on my interests than is currently reflected in aboutthedata.
It is a consumer segmentation and visualisation system that allows marketers to organise audiences based on their demographics, lifestyles and. Acxiom corporation operates a technology and enablement services company in the united states, europe, the asiapacific, and internationally. Acxiom, infobase and personicx are registered trademarks of acxiom corporation. Learn about the interview process, employee benefits, company culture and more on indeed.
The infobase database may carry a different personicx assignment for your household based on the data we have available on the infobase consumer database. This provides marketers the foundation needed to design and execute highly successful marketing programs across all. This site is a portal where users can find out more about how we have used acxiom s wealth of consumer data to create a view of uk consumers and how personicx can bring your marketing and planning initiatives to life. Acxiom is a technology and services company that provides the data foundation for the worlds best marketers. This is a 3byte field where the first bytes represent the personicx hispanic cluster code and. Acxiom introduces new webbased analytical and mapping tools. This site is a portal where users can find out more about how we have used acxioms wealth of consumer data to create a view of uk consumers and how personicx can bring your marketing and planning initiatives to life. Understanding acxioms marketing products acxiom respects the privacy of individuals and believes they should understand how data about them is collected and used in our marketing products and have the right to opt out of those uses. Your choice to opt out with acxiom will only impact marketers using our marketing data products. The data services api is a secure, realtime interface that provides direct access into acxiom third party data products and industry leading entity resolution services. Acxioms consumer marketing segmentation, personicx, has just been rebuilt to include a vital digital dimension. Find 58 questions and answers about working at acxiom. Spends the evening lounging in her favorite recliner, eating fatfree vanilla ice cream.
Custom price cost for your business is available upon request. Acxiom, infobase and personicx are registered trademarks of acxiom. Listing with acxiom is a great way to improve your businesss local rank and will increase your chances to show up more prominently in search engine local rankings. Acxiom enables better customer experiences through the ethical use of data and technology. It provides the ability to gather relevant and accurate information about customers or prospects, allowing you to build more targeted and customized marketing applications. How to submit your site to acxiom my business listing. Personicx audience definition made easy personicx is acxiom s highly effective approach to outmarketing your competition.
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